During the examination of a pending trademark application as well as after a trademark has registered, the owner of a trademark may change for various reasons. Some trademark owners transfer their ownership of a mark to another entity, which is called an assignment. In addition, some trademark owners change their names while retaining ownership. In both instances, the USPTO advises trademark owners to record the ownership transfer (assignment) or name change with the Assignment Recordation Branch of the USPTO.
If you require assistance with the assignment of trademarks, please reach out to us today for a free consultation.